Iż-żgħarusersincreasinglyopentosmartvehicleoptions
Howshouldwerefertocarconnectivity? Atfirst,itwasknownasandquot;telematicsandquot;,aweirdnomenclaturecreatedbytheITindustrythroughthecombinationoftelecommunicationsplusinformatics.Itembracedcommunicationbetweendriversandthecallcentersoftheoriginalequipmentmanufacturers(orthirdparties)toobtainservicesorassistance,suchasreal-timetrafficinformation,roadsiderescue,andcardiagnostics. Importanti, carownersneededtopayannualfeesof500yuan($77) to1, 200yuanforsuchservices.
Earlythisdecade, andquot; connectedcarsandquot; becamethetermofchoice, asitreferredtonotonlythefunctionsoftelematics, butalsoV2V orV2X (vettura-lill-vettura) (-għall-infrastruttura tal-vetturi) funzjonijiet, aimedatabetterdrivingsafetyandbettertrafficflows.
Butindustrypeoplequicklydecidedthisnamewasnotsexyenough, sotheystartedusingthephraseandquot; smartcarsandquot;. Thisreferstonotonlyconnectedcars, butalsoautonomousdriving, andincludesnew-enerġija-vettura, especiallyall-electricvehicle, it-teknoloġija.
Thelong-termvisionforsmartcarsis100percentautonomousdriving, togetherwithIntelligentTransportSystems, whichcanreleasepeoplefromtheburdenofdrivingandreducetrafficaccidents.
Therewillbefewercrashesandcollisions, sinceallvehicleswillbecontrolledbyamega-matrixsystem, nothandledbyhumanbeings.
Ifthiscanberealizedin20to30yearsaspredicted, theautoindustrywillbeturnedupsidedown.
Sincetherewillbenodrivers, therisksofanaccidentwillbesignificantlyreduced, andallthefeaturesusedtoattractcustomerstoday, suchasdrivability, it-tqandil, il-andsafetyfeatureswillnolongerbesellingpoints.
L-vitaliu #39; brainand #39;
Andifsafetyfeaturesarenolongeranimportantfeature, therewillbenoneedtostamporlaserweldsuperstrongcarbodiesortopassstringentcollisiontests.
Thusthesafetytechnologybarrierswillbeloweredforcarmanufacturers.Themostimportantpartofthecarwillbetheandquot;brainandquot;,andtheembeddedTelematicsControlUnit,theandquot;brainandquot;,tofacilitateaccesstotheinternet.
GiantITcompaniessuchasGoogleorApplearebetterpositionedinthiskindoftechnologicalcompetition,sincetheyhaveexperienceofcomputerhardwareandsoftwareintegration,andofdevelopingalgorithms,whichareallvitalforautonomousdriving.
Traditionalcarcompaniesmayfindthemselveslosingtheircompetitiveedgequicklyovertime.
Tomakethingsworse, carsharinghasbecomeverypopularamongtheyoungergeneration.
Itcanbeexpectedthatforyoungpeopleinbigcities, punctualandsafetransportationfrompoint-Atopoint-Bbyanautonomouscarwhenevertheysendarequestwillbecomethenormandowningacarwillbecomelessimportant.
Thislong-termfutureisterrifyingforthetraditionalautoindustry, becausethatwillmeantheworldwillneedfewernewcarseachyear. Industryestimatessuggestthatinthenottoodistantfuture, globalnewvehiclessaleswilldeclineby30to50percentfromtodayand #39; s80millionunits.
ThatwillbeaccompaniedbynewcompetitorsintheformoftheIT/internetgiants, whichwillbeabletoleveragetheiradvantagesinwhatwillbethenewsellingpoints. Fortraditionalautocompanies, andquot; tobeornottobeandquot; isanexistentialquestionthatisbecomingevermorepertinent.
Madankollu, fromtodayand #39; srealityoftraditionaltelematicsservicestothefuturein30years, thereisstillalongwaytogo. Mostglobalautocompanieshavestrategicplansorroadmapstotransitionintotechnologycompanies.
Duringthistransitionera, thekeywillbetograbthebigdataofthecarsanddriversfirst, andthentodevelopdifferentlevelsofautonomousdrivingtechnologies.
ThepreconditionforhavingaccesstobigdataistohaveanembeddedtelematicsTCUsysteminthecarfirst.
Todayand#39;sembeddedtelematicsserviceshavebeendevelopingformorethan10yearsinChinabutstill,theserviceslookmoreliketheicingonthecake,andcarownersdonotagreetheseandquot;servicesandquot;arenecessitiesfordriving. Sowhiletheywelcomethesenewfunctions, theyfirmlyrefusetopayextraforthem. Thustheinstallationratioofembeddedtelematicsinnewcarswaslessthan10percentbytheendof2015.
Ġoddakonnettivitàmogħdijiet
Sinceconsumersrelyonandtrustthemapsontheirsmartphonesmorethanthemapsystem,recentlysmartphoneconnectivitysystemsthatuseacarand#39;sbuilt-indisplaysuchasAppleand#39;sCarPlayandBaiduand#39;sCarLifehavebecomepopularwithconsumersastheyallowthemapsonsmartphonestobeusedwithoutanyextraannualfees.Suchsystemsareexpectedbepartofmorethan80percentofnewcarsalesinfiveyears.
Madankollu, aphoneconnectionsolutioncannotkeepthecaronlineallthetime, andsincetheyarethirdpartydevicestheycannotintegratewithavehicleand #39; sCAN-BUSdeeplyenoughforautonomousdriving.
Therefore,fromanindustrypointofview,onlyanembeddedTCUsystemcandothejob.Atthesametime,automakersareplanningtoreducetheservicesprovidedbycallcentersandshiftinsteadtocloudsystemsformoreself-serviceexperiences,sothattheannualfeescanbereducedoreliminated.
ItisestimatedthatembeddedTCUsystemswillbeavailableinthecomingtwotothreeyearsfromallthetraditionalautomakers.
Interestingly, inthisregard, itisindustryneedsinsteadofconsumerdemanddrivingconnectedcarsandsmartcarsforward. AndpolicydoesnotplayamajorroleheresincetherearenoregulationsabouttelematicsincarsinChina(althoughtherearesomeinthecommercialvehiclesector).
Autonomousdrivingremainsattheexperimentalstageduetothetechnologycurrentlyavailableandthelegalrisksshouldtherebeanaccident,butmanystartupentrepreneursbackedbyventurecapitalhaveannouncedambitiousplanstoandquot;buildandquot;smartcars:electricvehicleswithadvanceddriverassistancesystemsandcarconnectionfeatures.
VCdarlings
Whiletheydonothaveexperienceofdevelopingormanufacturingcars, theydohaveagoodunderstandingofhowtotellstoriestoventurecapitalists. Konnessi, awtonoma, electriccarsaredefinitelyafavoriteforventurecapital.
Notlongago, onesmartcarcompanyand #39; sexecutiveinchargeofmanufacturingcomplainedinternally: andquot; Ihaveonlytwoquestions:first, whydoesthiscompanywanttomanufactureacarinthefirstplace? It-tieni, howwillitsellthiscartothemarket? Tilltoday, Idonand #39; tseeanyseriousdiscussionaboutthesetwoquestions! andquot;
Ovvjament, thisexecutiveisatraditionalcarguy; hedoesnotunderstandcapitalmarketrulesortrends.
Madankollu, itand #39; s2016, not2046. WearenotintheidealdrivingenvironmentofIntelligentTransportSystemsyet,thereforemanufacturingsmartcarsstillhasthehighbarriersassociatedwithmanufacturingatraditionalcarasthegeneralassemblyprocesses,suchasstamping,weldingandcoating,cannotyetbebypassed. Agoodunderstandingofcapitalmarketsisfarfromenough.
Whetherbyatraditionalcarcompany, oranewstartuporanITcompany, thehopeistherewillbemoreandquot; quietandquot; smartcartechnologydevelopmentinChina; moredoingandlesstalk
